Save Marcus
An IB project
We're experienced in a spectrum of aspirational consumer brands. Many have been focused on characters (real and imagined) and storytelling. We think this approach can make rescue vivid, and that it can be adapted to fit different brand DNA, customer expectations, and design aesthetics.
Shelters desparately need branding, marketing, and engagement strategies and materials - but cannot afford them. We are creating stand-alone collateral that can be customized by shelters. It's core to our mission to work on a local level to help generate visibility.
We are experienced at aligning product and merchandising strategies with customer expectations, and with evolving collections to reflect changing trends while staying true to core brand equity. In this venture, we see an opportunity to innovate and extend merchandising strategies while amplifying - not devaluing - brands.
