Save Marcus
An IB project

We are focused on partnering with aligned consumer-facing brands to build dog rescue into their DNA: to enhance brand equity, while building new levels of rescue awareness.
Our research, which documented the rescue visibility problem, also revealed this potential - and, potentially dramatic - solution.
There is overwhelming support and goodwill available to consumer brands if they support rescue. So: if respected, visible brands integrate rescue, the impact can be the same as spending hundreds of millions on direct rescue marketing and education.
We are thus focused on partnering with aligned brands to work with them on that mission.
​​It's an opportunity for truly aligned brands, whose DNA, customer, values and aesthetic create a natural synergy. For those brands, our proposition is to help to reflect the message in their products and storytelling - to build both awareness and new business. To do well, and to do good. ​
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We've built the Save Marcus brand aesthetic with that mission in mind - to be flexible, but to have clear values: character-based, stylized, focused on story-telling, whimsical.
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We've swum in this sea for decades. We understand brands and brand stories. We also understand business models, business building, and business alliances. We invest that experiential capital in building synergistic partnerships that are creative, strategic, and successful.
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