​Shelters don't have the resources to create that awareness - but we do. All of us. Community members, influencers, thought leaders, businesses, brands. If we communicate the message, others will see it, and that will save countless lives.
​Our focus is on creating partnerships, and providing tools to make them efficient and effective.
Through partnerships - with national brands, influencers, and others with large followings - and, with the many individuals who are rescuers, community leaders, and supporters, and with shelters themselves - the rescue message can spread to millions, without the need to spend millions on advertising. And it's synergistic. Our research showed that promoting rescue generates enormous goodwill - it is a win for everyone.
But creating a strategy around carrying the message involves time and resources and expertise. That is what we seek to add, drawing on decades of experience in brand-building, retail, and online life. Our mission is to to provide tools and support to create reach and influence.
Brands with aligned DNA can incorporate rescue into their stories and products - to generate dramatic new levels of awareness, and new brand opportunities also. This can be the biggest game-changer of all - reaching millions. Our core mission is to provide creative and strategic support.
We're working on tools that will make it easier and cheaper for shelters to market directly. From new tech solutions to local partnership models to grassroots street marketing.
Influencers, musicians, movie stars - and all of us as individuals and community leaders - can create awareness. We're working to provide ideas, creative assets, and tactics. Product lines for individuals and for shelters are coming soon.
We're seeking to help businesses built around rescue awareness, and to support research and education.