Save Marcus
An IB project
Save Marcus is dedicated to saving the lives of shelter animals - through imagining and executing new brand and business collaborations that make rescue visible to millions of new potential adopters.
We created Save Marcus after sponsoring research on the rescue system to understand where the greatest life-saving opportunities lie. We found very high levels of interest in adoption, but virtually no way to reach potential adopters - because shelters are starved for resources and don't have the people, time, or money to market their precious inventory.
We also found that there is an enormous reservoir of goodwill available to brands, businesses, other organizations, and community members for supporting rescue.
So our mission is to address the visibility gap through strategies that leverage that latent goodwill: by partnering with brands, local businesses, shelters, and volunteers, and building new rescue products and stories for and with them, that will reach their customers, constituents, and community members.
There is a dramatic opportunity for new rescue visibility if brands with aligned values build rescue into their DNA. By doing so, they can turn their customers into rescuers, and offer new brand engagement and enhancement as well. We are focused on collaborating with aligned brands on the creative, product, and business strategies for that mission.
Shelters need branding, marketing, and engagement strategies and materials - but cannot afford them. Save Marcus's imagery and storytelling can be adapted and customized by shelters, creating products at low cost that help generate visibility.
We founded Save Marcus for these collaborations. We have helped build, evolve, and rescue national brands. We understand business models, business building, and business alliances. We are focused on building brand partnerships that are creative, strategic, and successful.
The brand DNA also translates into simple standalone products that appeal to those who care about rescue: volunteers, community members, existing rescue owners. Per the DNA of "idea brands" based on a value or emotion, adopters become, through using them, brand ambassadors for rescue.