We're creating brands, stories, products, strategies, and partnerships to make shelters and rescue animals more visible: to increase awareness and adoptions.
Brand partnerships. We're partnering to incorporate rescue into brand stories and products - to generate new awareness and also, new brand goodwill and product and engagement opportunities.
Products and brands. We're developing new concepts and collections that everyone - community members, volunteers, rescue owners, influencers - can use to create awareness.
Shelter Tools We're developing and testing low-cost tools that shelters can use to generate greater community awareness, from new tech solutions to grassroots street marketing.
Ecosystem support. We seek to leverage our retail and investment experience to help businesses built around rescue awareness. We support research and education through grants and participation.